Navigating the modern shopping landscape can be overwhelming. With product information and recommendations everywhere, it is often difficult to determine how an item fits into your daily life. Across Reddit’s various communities, users discuss everything from personal hobbies to the products they are currently researching. By offering perspectives rooted in genuine experience, these conversations provide essential context for any purchasing decision. This is why Reddit has become a top platform for trusted product insights, with half of U.S. shoppers visiting the site to validate AI-generated recommendations.
Today, we are launching a test of Reddit Reviews, a new feature that organizes product-related discussions from across the site into dedicated review pages, highlighting the most important takeaways from our communities. With Reddit Reviews, users can more easily understand what a product is really like and feel confident in their final decision.
Users can now search for a product’s review on Reddit.
Lived experience is a hallmark of Reddit communities: in r/skincareaddiction, users share what they have tried for dry skin, while in r/espresso, baristas and home brewers compare their specific setups. These exchanges demonstrate how a product performs for different people and the trade-offs they consider. Reddit Reviews utilizes AI to organize these firsthand accounts, surfacing the nuance, context, and connections to the original discussions. This evolution builds on the testing we have conducted over the past few months, and we are excited to continue improving product discovery and the shopping experience on Reddit.
People can find a review by searching for a specific product or category in the Reddit app’s search bar, or by selecting a highlighted product name within a comment. If a review is available, it will appear in the search results.
For this initial rollout, we are testing with a selection of frequently discussed products and categories. If a review is not yet available for a specific item, Reddit’s AI Search will provide a response tailored to the query, informed by ongoing Reddit conversations.
A review organizes relevant discussions about a product into an easy-to-digest format, featuring a “what people are saying” summary. A visual breakdown indicates whether the sentiment is positive, mixed, or negative, while key themes highlight common likes and dislikes to help shoppers weigh the trade-offs. For an espresso machine, for example, themes might include ease of use for beginners or the amount of counter space required.
Many reviews also include images, pricing, and purchase links when provided by brand and retailer catalogs.
To dive deeper, users can browse all comments regarding a product, utilizing topic filters derived from Reddit conversations to narrow down their questions. Clicking on a comment allows users to read the original discussion, ask a follow-up question, or join the community for further advice. For those considering alternatives, the review also highlights products that are commonly compared.
From a review page, users can navigate to the full category to discover other similar products discussed on Reddit. Items are grouped according to needs identified in those conversations—such as “budget picks” or “most loved”—with filters available to help refine the options.
Reddit Reviews will roll out over the coming weeks to U.S. users on iOS, Android, and the web. The initial selection includes approximately 10,000 products frequently discussed on Reddit across the Electronics, Health & Beauty, Home & Garden, and Fashion & Apparel categories. Throughout 2027, we plan to add more products and categories to Reddit Reviews and expand the feature beyond the United States.
What appears in Reddit Reviews is shaped by Reddit communities, not by paid placements. Businesses cannot pay to have their products featured. Volunteer moderators enforce community guidelines, Reddit’s Safety team enforces sitewide rules, and users vote on posts they find valuable or that fail to contribute to the conversation. Together, these safeguards help limit spam and inauthentic activity.
Whether you are shopping for a gift or a personal purchase, search Reddit for a product or category to see if a review is available. Explore different experiences and trade-offs to decide what best fits your needs. We hope Reddit Reviews makes holiday shopping a little easier to navigate. Season’s greetings!
