Target Corporation recently revealed a partnership with the technology news site CNET to provide shoppers with expert product <a href="https://shoppixy.com/an-honest-review-of-dr-pepper-strawberries-cream/” title=”An Honest Review of Dr Pepper Strawberries & Cream”>reviews both in-store and online.
Approximately 25 items in Target locations nationwide and over 300 products on the retailer’s website now include reviews authored by CNET editors. This initiative officially launched on Sunday.
Additionally, Target’s weekly circulars are now being hosted on CNET’s website. Meanwhile, in-store display televisions will periodically broadcast videos featuring CNET editors, who provide recommendations on must-have gadgets and offer guidance on how to set up and operate those devices.
Target stated that these reviews are intended to assist customers in making informed purchasing decisions. The company characterized the partnership as the “first collaboration of its kind between a major retailer and a top industry expert.”
Financial details regarding the agreement were not disclosed.
According to a report from Reuters, Target conducted a trial in May by placing CNET reviews near a selection of items and discovered that customers appreciated having access to third-party evaluations while shopping in person.
They “definitely valued having not only a consumer review but the expert review as well,” Scott Nygaard, vice president of Target’s electronics merchandising division, told Reuters.
“We want our guests to think of Target first when it comes to their consumer electronic needs,” Nygaard said in a statement.
Target’s same-store sales, which track performance at locations open for at least a year, climbed 2.4 percent in October—a result that fell short of the growth anticipated by Wall Street analysts. Nevertheless, the retailer noted at the time that it remains optimistic regarding the upcoming holiday season.
Target announced Monday that its stores will open at 9 p.m. on Thanksgiving—the earliest time in the company’s history—to begin “Black Friday” promotions. Last year, stores opened at midnight on Friday.
The company announced last month that, for the first time, it will match prices with online competitors this holiday season, including amazon.com, walmart.com, bestbuy.com, toysrus.com, and babiesrus.com.
Target is the second-largest public company in Minnesota by revenue, which reached $68.5 billion during the fiscal year that concluded in January.
