Erectile dysfunction (ED) and hair loss are prevalent health concerns, with ED frequently affecting men over 40 and hair loss often resulting from hormonal shifts in a significant portion of the male population.
While both conditions can lead to emotional distress, there is a wide array of prescription treatments available to address them.
Hims and Ro (formerly known as Roman) are two companies that provide these treatments through online platforms.
This article examines both brands, their product offerings, the ordering process, and answers several frequently asked questions.
Hims and Ro are telehealth providers that offer both prescription and over-the-counter treatments for various health conditions, primarily marketing their services to men.
Neither company’s products are eligible for coverage through medical insurance.
• $15 per month for hair loss treatment
• $1.30 per use for certain ED medications
• $4 per use for PE treatments
• $13 per month for hair loss treatment
• $4 per dose for certain ED medications
• $2 per dose for PE treatments
• supplements
• ED treatments
• cold sore and herpes treatments
Consultations
initial consultation and ongoing support and care at no extra cost
initial consultation and unlimited follow-up care at no extra cost
Subscription
• delivery monthly
• delivery every 3 months
• delivery on demand
*Prices and ratings correct as of August 2026
Established in 2017 and based in San Francisco, California, Hims provides prescription and nonprescription solutions primarily for men, covering issues like ED, hair loss, and premature ejaculation (PE). The company also operates a sister brand, Hers, which focuses on women’s health.
Hims offers a variety of skin care products targeting acne, wrinkles, and aging, alongside various mental health medications and psychiatric assessments.
As a subscription-based service, Hims delivers treatments to customers on a monthly or quarterly basis.
Before choosing Hims, individuals should weigh the potential benefits and drawbacks of the service.
Ro, a company headquartered in New York, also launched in 2017 under the name Roman. It provides both prescription and nonprescription treatments for ED, hair loss, and PE.
Additionally, Ro offers solutions for skin issues such as discoloration, dark spots, and wrinkles. The company also sells daily health supplements, including multivitamins and products designed to support testosterone levels.
Ro operates on a subscription model, with options for on-demand, monthly, or quarterly deliveries.
It is important to note that this company offers drugs for off-label use.
Before placing an order with Ro, individuals may want to consider the following advantages and disadvantages.
Hims and Ro provide similar prescription medications for the treatment of ED.
Hims and Ro both sell prescription and nonprescription options for managing hair loss.
Both companies offer treatments for PE, including various medications and topical wipes.
While nonprescription items can be purchased directly from the Hims and Ro websites, obtaining prescription medication involves a more involved process.
To secure a prescription treatment, users must create a Hims account and consult with a licensed healthcare professional online regarding their symptoms.
If the clinician determines that medication is appropriate, they will issue a prescription. Hims then ships the product in discreet packaging, with free delivery typically occurring within 2 to 5 business days.
Hims provides free consultations and continuous care, though these services are not covered by insurance providers.
To order prescription medication, individuals must complete an online medical history questionnaire and upload a photo of their identification.
A healthcare professional then reviews the information to decide on the best course of action and issues a prescription if necessary.
Ro provides follow-up appointments at no additional charge, though neither these sessions nor the medications are covered by insurance.
The company provides free, discreet shipping. Ro states that packages generally arrive within 2 to 5 days, and all orders are eligible for 2-day shipping at no extra cost.
Hims and Ro provide comparable services and products. The following section offers a more detailed comparison of the two companies.
Ro maintains a dedicated pricing page for all its products, whereas Hims discloses some, but not all, of its pricing information.
The table below compares the costs of treatments for ED, hair loss, and PE between the two providers.
Sildenafil
from $4 per use
from $4 to $10 per dose
Oral finasteride
from $22
$20 a month (on the quarterly plan)
Topical minoxidil
from $15 a month
$16 a month (on the quarterly plan)
PE wipes
N/A
from $22 to $27 per month
In addition to addressing ED, hair loss, and PE, Hims provides the following:
Skin care: This includes basic skin care, acne treatments, and pro-aging support.
Anxiety and depression: Various mental health medications are available following a professional consultation.
Weight management: Hims offers personalized treatment plans, nutrition and exercise guidance, and GLP-1 medications for those who qualify.
Ro offers these additional products:
Cold sores and genital herpes: Ro provides the antiviral medication valacyclovir.
Daily supplements: Ro offers men’s multivitamins and daily supplements for testosterone support.
Weight management: Ro provides eligible individuals with access to FDA-approved weight loss medications, such as Zepbound, Wegovy, and Foundayo.
Both companies offer initial consultations and ongoing follow-up appointments at no extra cost.
Both services offer monthly or quarterly subscription plans. Ro also provides the option to purchase certain products on an on-demand basis.
Hims and Ro provide free, discreet shipping for all orders.
Neither company accepts health insurance.
Hims and Ro provide safety information for all their products. Below is a summary of potential side effects associated with medications offered by these companies.
Some common side effects of ED medications include:
Both Hims and Ro provide finasteride for hair loss. Common side effects of finasteride include:
increased risk of high-grade prostate cancer
If a person is taking other medications, they must disclose this to the healthcare professional during their consultation. Certain drugs can interact negatively, potentially leading to life-threatening conditions.
For instance, individuals taking nitrates alongside PDE5 inhibitors for ED face a risk of developing dangerously low blood pressure.
Furthermore, the FDA recommends seeking medical attention if an ED medication results in a prolonged erection or if a person experiences sudden hearing or vision loss.
Individuals may consider the following telehealth companies as alternatives to Hims and Ro.
Treatments
Price range
Consultation fee
Takes insurance
MNT review
• mental health
starts at $4 for ED medication, and $15 for hair loss treatment
free initial consultation
no
Hims ED review
• fertility
starts at $4 for ED medication, and $16 for hair loss treatment
free initial consultation
no
Ro review
• PE
start at $10 monthly, depending on a person’s treatment
free for the first year, $5 per consultation after
no
Keeps review
• blood testing
starts at $2 for ED medication, and $60 for a 3-month supply of hair loss treatments
$25
no
Lemonaid review
Ro (formerly known as Roman) and Hims are both telehealth platforms that facilitate online consultations with medical professionals who can prescribe treatments for various health conditions.
However, these companies are owned and operated by different entities. Consumers should compare pricing for their specific medications before deciding which service to utilize.
Hims offers products for PE, such as climax delay sprays, designed to help extend the duration of sexual activity.
Blue Chew and Ro are both telehealth services that provide prescription ED medication.
Ro offers treatments for hair loss, mental health, skin care, and various sexual and primary care concerns. Conversely, Blue Chew focuses exclusively on three ED medications: tadalafil, sildenafil, and vardenafil. These are provided in a chewable format, which is not an FDA-approved delivery method for these drugs.
Hims provides sertraline, a selective serotonin reuptake inhibitor (SSRI) antidepressant. Research indicates that SSRIs may be effective in treating PE.
Ro is a telehealth company, formerly known as Roman. It provides customers with medications that treat PE, ED, hair loss, and other conditions, provided the customer has a valid prescription.
These medications vary in how long they take to become effective. However, ED pills typically take between 30 minutes and 4 hours.
Hims and Ro are telehealth companies that sell health products for men. Available options include prescription erectile dysfunction (ED) medication, treatments for hair loss and premature ejaculation (PE), and various nonprescription general health products.
Both companies provide consultations and follow-up appointments with healthcare professionals to discuss prescriptions and potential side effects. It is essential to report any adverse reactions to your provider.
